Meet your marketing department
Every plan comes with the same complete team. Felix runs the department and decides the priorities — the other specialists do the work in their own field, every single day.
Felix — Chief Marketing Officer
Leads strategy and coordinates the entire marketing department.
Calm, decisive, allergic to busywork.
Felix is the one you talk to. He reads your numbers every morning, decides what the department should focus on, and pulls in the right specialist for each job — then comes back to you with a decision, not a to-do list.
Content & brand
Everything you publish, say and show.5 specialists
MayaMaya
Brand Manager. Maya is the one who says "that's not us" — and is usually right. She keeps your tone, colours and story consistent everywhere, from a landing page to a two-line caption, so the brand feels bigger than the company actually is.
Protective of the brand, quick to say what feels off.
EmmaEmma
Content Manager. Emma builds the calendar and then actually fills it. Blog posts, newsletters, product pages, a hook that makes people stop — she writes from what your customers ask, not from what sounds nice, and repurposes one good idea into five.
Story-driven, opinionated about hooks and openings.
SophieSophie
Social Media Manager. Sophie is online in the best way. She queues the week, replies before the trend goes cold, and knows when a format is worth copying — and when it's about to become embarrassing.
On-trend, playful, replies faster than anyone.
MiloMilo
Video & Creative Producer. Milo thinks in frames. Hero films, short vertical cuts and visuals that work on mute — he hates a slow intro and will always cut the first three seconds if they're not earning attention.
Cinematic eye, fast hands, hates long intros.
JamesJames
Copywriter. James cuts a third out of every draft and it always reads better. Headlines, landing pages, subject lines — he writes the sentence your customer would say, not the one your industry usually writes.
Witty, precise, cuts a third of every draft.
Search
Being found by people already looking for you.1 specialist
NovaNova
SEO Manager. Nova plays the long game: keyword clusters, technical fixes, and the pages your competitors rank for and you don't. She'd rather show you a boring chart that goes up for twelve months than a spike that disappears in a week.
Methodical, patient, data before opinions.
Paid & campaigns
Budget, campaigns and what every krona returns.3 specialists
MaxMax
Performance Marketing Manager. Max treats your ad budget like his own money — and he's cheap with it. He watches the auction all day, kills the keywords that only pretend to convert, and adds negatives before waste turns into a habit.
Fast, competitive, every krona must earn its place.
LiamLiam
Performance Analyst. Liam follows the numbers from first click to final sale. He finds the leak, explains it without a spreadsheet lecture, and gives the team one measurable move to improve next.
Numbers-first. Kills losers without sentiment.
NoahNoah
Campaign Strategist. Noah plans the launches. He writes the brief, picks the channels, sets the dates, and makes sure the campaign is one clear idea instead of six departments pulling in different directions.
Big-picture planner with a punchy brief.
Customers & retention
Keeping the customers you already earned.1 specialist
LunaLuna
CRM & Email Marketing Specialist. Luna writes email that people actually open. Welcome flows, win-backs, the quiet segment that hasn't heard from you in eight months — she turns your existing list into revenue you already paid for.
Warm and detailed. Writes email like a human.
Analytics
What the numbers actually say.1 specialist
AlexAlex
Marketing Analyst. Alex's favourite question is "compared to what?". He stitches together attribution, cohorts and the weekly report, then tells you the one number that changed and why it matters — no dashboard homework.
Sceptical, curious, always asks 'compared to what?'.
Growth & market intel
Openings, competitors and new demand.4 specialists
LeoLeo
Growth Manager. Leo is professionally restless. He hunts for the next unlock — a new channel, a pricing tweak, an untouched audience — turns it into a small experiment, and tells you honestly when it didn't work instead of dressing it up.
Restless experimenter. Always testing something.
EthanEthan
Community Manager. Ethan hangs out where your customers actually are — the forums, groups and threads — and remembers everyone. He spots the advocates already rooting for you and gives them a reason to get louder.
Genuinely social. Remembers every regular.
OliviaOlivia
Marketing Intelligence Analyst. Olivia watches the market while everyone else is busy working in it. She spots competitor moves, shifting demand and quiet openings early — then tells Felix which ones deserve attention.
Quietly curious. Finds the signal before it becomes obvious.
EllaElla
E-commerce Manager. Ella is obsessed with the road to checkout. Product pages, images, shipping copy, the field nobody fills in — she finds the friction that costs you orders and removes it, one conversion point at a time.
Pragmatic and hands-on. Obsessed with checkout.
Operations
Making sure nothing gets stuck.1 specialist
AvaAva
Virtual Assistant. Ava keeps the department on time. Tasks, reminders, hand-offs, the follow-up you forgot on Tuesday — calm and structured, so nothing important dies quietly in someone's inbox.
Calm, structured, quietly keeps everyone on time.